Reliance Consumer Products Partners with Elephant House to Revolutionize Beverage Market in India

Reliance Consumer Products Limited (RCPL), a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL) and its FMCG arm, today declared a partnership with Elephant House, a Sri Lanka-based company, to produce, market, and sell beverages under the Elephant House brand throughout India.

This collaboration aims to enhance RCPL’s beverage lineup, which already includes celebrated brands like Campa, Sosyo, and Raskik, introducing innovative products and offerings to the Indian market.

Owned by Ceylon Cold Stores PLC, a part of John Keells Holdings PLC—Sri Lanka’s premier listed conglomerate—Elephant House offers a variety of drinks such as Necto, Cream Soda, EGB (Ginger Beer), Orange Barley, and Lemonade.

Ketan Mody, COO of Reliance Consumer Products Limited, commented on the partnership, stating, “Elephant House is a venerable brand with significant market esteem and a rich legacy. This alliance not only enriches our FMCG portfolio with its beloved beverages but also promises Indian consumers access to high-quality products offering great value. With Reliance’s stewardship of notable international brands in India, we’re poised to further elevate Elephant House’s revered brand, a legacy over 150 years old.”

Krishan Balendra, Chairperson of John Keells Group, remarked, “Expanding Elephant House to the Indian market is a proud moment for us. Our collaboration with RCPL is a landmark in our brand’s history, underscoring our dedication to offering our premium beverages to a broader audience. We’re excited about the prospects this partnership offers in delivering refreshing and innovative drinks to cater to the varied tastes of Indian consumers.”

The agreement highlights a mutual dedication to excellence and innovation, allowing both entities to leverage synergies and enhance their market footprint.

RCPL aims to present Indian consumers with a diverse range of internationally acclaimed brands and products, known for their superior quality and value. Additionally, RCPL is swiftly expanding its multi-channel operations to connect with consumers in various markets more effectively.

RCPL’s dynamic FMCG portfolio includes notable beverage brands like Campa and Sosyo Hajoori, a broad confectionery selection from Lotus Chocolates, Toffeeman, and snacks such as Alan’s Bugles and Masti Oye. It also includes Maliban, Sri Lanka’s top biscuit brand, along with staples and everyday items under the Independence brand. In the realm of home and personal care, RCPL offers products ranging from dishwashing liquids and laundry detergents to soaps and toilet cleaners.